發報日期：2008/1/5│發行期數：97年第1期│訂閱/取消電子報

書名; 迷惑與決斷：SONY十年格鬥記錄

著者: 出井伸之 著, 趙韻毅 譯

經營管理組駐台北林口 陳易鐘 推薦

由於筆者每日有閱讀財經新聞的習慣，報導中有提到日本SONY公司的前任董事長兼執行長出井伸之，出版一本關於其擔任SONY最高經營管理職務期間的經驗分享，書名為「迷惑與決斷」，經拜讀之後，發現其中包含了許多相當實用的經管理念及方式，便成為筆者推薦好書的首選。

日本SONY公司成立以來，長期由創業團隊負擔經營的重責大任；自1995年起，SONY董事會將經營管理託付於非創業團隊出身的首位專業經理人－出井伸之，直至2005卸任。SONY長期以來是由理工背景出身的人當家，背景為文科的出井伸之出線，則正式打破這項慣例。事實上，出井伸之於1979年被任命為音響事業部門主管時就已在當時引發爭議，故本次之任命，猶有過之，因為1995年當時的SONY總經理大賀典雄，準備交班時，比出井伸之資深且學經歷俱佳的候選人就高達14位，因此新的人事案公佈時，對SONY內部或外界的媒體、競爭者來說，所造成的震撼可想而知。

出井伸之的成長過程受到其父兄的影響甚深，父親為著名的經濟學者，兄長於16歲早逝前也一直朝成為外交官而努力，基於比較及反抗心理，復加上對透過國際觀念發揮所長的工作有興趣，出井伸之於大學畢業後選擇逐漸對外擴展歐洲業務的東京通信工業(SONY的前身)工作。

然而，與SONY淵源則在更早時即已確立，創辦人井深大的千金－井深志津子就是與就讀成城附小出井伸之的同班同學。加上後來SONY開發出一系列暢銷的半導體收音機，是出井深之高中時期最想要的電子產品，故其前往SONY面試時即大膽要求請創辦人親自前來，而其大膽富創意的作風，讓其順利進入SONY工作。

出井伸之進入SONY工作後，被分發至負責國外業務的單位，初期因外語能力不佳，對應外國客戶電話時常應接不暇，直到後來短暫留職停薪之日內瓦進修後，才有了改善。也因為在日內瓦的進修經驗，當時正亟欲發展歐洲市場的SONY，便徵召其前往法國設立當地銷售公司，以便在法國當地所有的零售據點販售SONY的各項產品。期間，出井伸之注意到歐洲彩色電視機的發展，發現SONY的彩色電視機發展遠落後於日本及國際同業，故撰寫調查報告，以讓日本總公司了解，也讓工程師配合改善，1968年，SONY順利推出了第一款Triniton 13吋彩色電視機，並在美國與法國銷售。

Title: Role of Physical Exercise in Preventing Disease and 

         Improving the Quality of Life
Author: Stocchi, Vilberto
QT255 R745 2007
iPAC書目連結

　Over the last decade studies have shown that physical exercise plays an important role in maintaining an individual's psycho-physical balance. In particular, it has been demonstrated that prolonged regular physical activity (now defined in scientific publications as chronic physical activity) helps to significantly reduce the incidence of neurodegenerative and neuromuscular diseases, which are often associated with ageing, while at the same time bolstering the immune system.
    Promoting physical activity therefore helps preventing today's major health challenges, such as diabetes, high blood pressure, cardiorespiratory diseases, obesity, osteoporosis, arthritis, and cancer, thus leading to a reduction in healthcare costs and freeing up resources for future generations.
    The volume will be an essential reading for all health professionals and for residents in medicine and in health and physical exercise.

Title: Immunotherapy in 2020 : visions and trends for 

       targeting inflammatory disease 
Author: Radbruch, A.
QW940 I33 2007
iPAC書目連結

　This volume features contributions from participants of the ESRF symposium on "Immunotherapy in 2020Visions and Trends for Targeting Inflammatory Diseases" held in Potsdam near Berlin, Germany, in October 2006.
    The symposium presentations covered the main mechanisms of immunoregulation such as peripheral and central tolerance, epigenetic programming, immunologic memory, and regulatory networks in inflammation as well as novel experimental and clinical approaches for targeting inflammation in autoimmunity and transplantation. An important related question is how recent findings in immunological research can lead to improved diagnostics, new drugs, and better therapies. The targeting of novel pathways and immunoregulatory mechanisms, the challenge of immunologic memory for lastingly successful anti-inflammatory therapy, new approaches for adoptive T cell and polyclonal antibody therapies, and the individualization of immunomodulatory therapies are thereby topics of this volume.

Title: PDR Concise Drug Guide for Pharmacists 
QV39 P348 2007
iPAC書目連結

    The PDR Concise Drug Guide for Pharmacists has been designed, organized, and edited to facilitate accurate dispensing decisions. This dedicated approach to the pharmacy environment makes it an essential tool for pharmacists in all settings. This new guide enables the busy pharmacist to make accurate dosing, dispensing, and counseling decisions quickly and effectively every day. Based on FDA-approved prescribing information for over 2,000 of the most commonly dispensed medica-

tions, it provides current, authoritative information written succinctly and organized intuitively for fast, easy access. The comprehensive drug monographs are indexed by brand name, generic name, and pharmacologic category for quick referencing. A Visual Identification Guide of images of several hundred oral solid dosage forms helps aid quick verification.

Title: PDR Drug Guide for Mental Health Professionals
WM402 P348 2007
iPAC書目連結

　The PDR Drug Guide for Mental Health Professionals, 3rd Edition has been completely updated and expanded to provide comprehensive, easy-to-read, quick reference information for mental health care professionals. Presented at a very fundamental level, the PDR® Drug Guide for Mental Health Professionals, 3rd Edition will cover psychotropics, substances that can be abused, as well as common medications that are prescribed for patients for their other medical conditions.
    As a practical complement to the full-sized PDR, the PDR Drug Guide for Mental Health Professionals is a user friendly reference for both clinicians and non-clinicians taking care of patients with mental health disorders. The easy-to-read reference provides insight into therapeutic situations and guidance for safe drug usage.
   The key components include: Profiles of updated psychotropic drugs; Full-color photo guide of psychotropic tablets and capsules; Street drug profiles; Nearly 90 updated psychotropic drug profiles, organized by brand name and including dosage, common side-effects, special warnings and contraindications.
    The PDR Drug Guide for Mental Health Professionals is the only useful reference a mental health care provider needs for the latest on new drug and disease therapies as well as any new substance abuse information.

Ttitle: PDR Concise Drug Guide for Pediatrics
WS39 P3481 2007
iPAC書目連結

　A new PDR drug reference created exclusively for pediatricians and other clinicians involved in pediatric care.
    Developed specifically for pediatricians, pediatric specialists, neonatal-perinatal healthcare professionals, residents, and medical students, this new PDR Concise Drug Guide for Pediatrics is designed and edited for easy access and rapid reference. Based on the latest FDA-approved prescribing information, it offers a pediatric section supplied by PDR and a neonatal section supplied by NeoFax both acknowledged worldwide for their high standards of drug information. This comprehensive guide provides over 1,000 drug monographs for the most common pediatric medications and over 200 monographs for products used for neonatal patients. 
     Designed to be the most complete and reference friendly drug handbook available, this guide features: A-Z monograph listing of drug information content focused on therapeutic areas specific to pediatric/neonatal care.