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Regression and optimising advertising mail
Message posted by Sonny (via 195.93.50.158) on August 4, 2001 at 9:45 AM (ET)
Please could someone help me. I want to know more about how regression can be used to help better target advertising mail?
Thank you
READERS RESPOND:
(In chronological order. Most recent at the bottom.)
Re: Regression and optimising advertising mail
Message posted by JG (via 128.8.23.203) on August 4, 2001 at 8:49 PM (ET)
What type of customers are you trying to reach and what do you know about them.
Re: Regression and optimising advertising mail
Message posted by Sonny Dosanjh (via 152.163.207.61) on August 7, 2001 at 5:43 AM (ET)
Thank you for responding, please could respond ASAP. I'm talking with respect to a direct marketing company who recieve surveys from consumers on lifestyle preferences. I would like to know how regression is used to target consumers.
Re: Regression and optimising advertising mail
Message posted by JG (via 128.8.22.67) on August 8, 2001 at 7:08 PM (ET)
You have to look at an itroductory book of 'Business statistics' to have a general idea what linear regression and curve fitting in general are all about. Once you have a better idea what can be done, Microsoft Excel or Minitab might be useful to you.
Re: Regression and optimising advertising mail
Message posted by JG (via 128.8.22.67) on August 8, 2001 at 7:15 PM (ET)
Actually, you may wish to use 'clustering' methods to group you customers in groups.
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